Drift
Brand concept | Packaging design
Drift is a set of bath salt that help people sleep with the the mysterious healing power of herbs and scents. Each package is designed like opening a new chapter of bedtime story, drift people to sleep with dream like fantasy.
TREND STUDY
Nostalgic
As trend cycles get faster, consumers are yearning for things that feel slower and better. People are longing for a past that seems more stable and simple.
Glimmer
Micro-moments of joy, imagination, contentment or surprise can improve your mood, calm the nervous system, and help you sleep
BRAND CONCEPT
A set of BATH SALT in the theme of Bedtime Story
The nostalgic experience of bedtime story remind people of happy memories, slowing them down while healing their stress with peaceful emotions.
the Arabian Nights
Each scent brings people into a chapter of Arabian Nights, highlighting the mysterious characteristics of the herbs with the imagination of an exotic culture, bringing a unique dream like experience of bath.
THE COLLECTION
BATH SALT
Candle
THE SALT PACKAGE
THE OPENNING
THE BOX
THE STORY
USING PROCESS
THE CANDLE
